Ernie Manansala is the Head Ninja in charge at KOLAB, a full-service digital marketing agency that builds brands by captivating and engaging online communities. He has been in the automotive sector for over two decades and helped launch NOS energy drinks and promotes them as well as other clients including AEM Performance Electronics, Borg Warner Turbo Systems, Pirelli, and many others. KOLAB is all about managing the brand and business along with management for a wide motorsport investment including events, Time Attack, Rally Racing, Drag Racing, Baja Racing, Drifting, and NASCAR. Ernie is also a seasoned racer and he has fabricated and built cars as well. His mantra is, "Formal education will make you a living, self-education will make you a fortune."