In this episode of The Retail Perch, Gary Hawkins and guest co-host Courtney Adams welcome Lee Gaul, AI Expert at Long Horizon AI, for a candid conversation about artificial intelligence.

Lee brings a cautionary perspective, looking beyond the hype to explore both the opportunities and the risks of AI. He discusses its manipulative and subconscious effects, addresses common concerns about an “AI takeover,” and shares how businesses can engage with AI responsibly to drive innovation while mitigating the risk of failure. This thoughtful discussion sheds light on what the rapid evolution of AI means for the future of retail and customer engagement.