If you were to tell me ten years ago that I'd have a career in marketing, I would have thought you were crazy!

In this episode, I share a little story about this reluctant and apprehensive marketer who had transitioned into becoming an owner of a content marketing agency.

The very word "marketing" conjured up negative feelings in the pit of my stomach. But when I made the decision to leave corporate life forever and start my own business, I knew that marketing was a necessary evil.

My perception of what marketing is was so closed-minded back then. Fast forward to today, a little over 8 years after I opened my business, and marketing has turned into a career.

Listen and you'll learn what triggered my mindset shift and transition into loving the art and community of marketing.

Once I realized that you could set up systems to allow people to get to know you and your expertise, grow an audience, and build relationships...selling wasn't "sleazy" at all! It's a natural transition into helping those who need and want your help.

What a joy it is to help clients amplify their message to realize their goals.

Enjoy!

Resources Mentioned:

• Ray Edwards
  • How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
• Mike Kim
  • BrandYou Podcast
  • CopyProof
  • BrandYou Bootcamp
• Seth Godin
  • This is Marketing: You Can't Be Seen Until You Learn to See
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• Podcast | #114 – Big Changes Revealed