The Leadership Locker

121. How to Use Your Attributes in Business with Rich Diviney


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“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.”Rich Diviney

On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in as Rich and Rich talk about Rich Diviney’s book, The Attributes. They discuss the difference between skills and attributes, perseverance and discipline, as well as how to evaluate your own attributes.

Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders.

  • 00:09 – Introduction
  • 04:06 – About Rich Diviney
  • 06:19 - Why Rich wrote The Attributes
  • 08:10 – What The Attributes is about
  • 09:34 – Skills vs. attributes
  • 11:46 – Misjudging someone’s attributes
  • 13:10 – The Dream Team Paradox
  • 15:19 – Peak performance vs. optimal performance
  • 17:50 – Evaluating your own attributes
  • 20:30 – Accepting your own attributes
  • 25:42 – The categories of attributes
  • 29:16 – “Courage can not exist in the absence of fear.”
  • 31:14 – Courage and entrepreneurship
  • 34:54 – Perseverance and discipline
  • 38:41 – Self-discipline
  • 41:58 – Resilience
  • 46:03 – Durability and happiness
  • 48:35 – Compartmentalization
  • 52:24 – Focusing on what is relevant
  • 56:20 – Learnability and going after your passion
  • 59:23 – Getting in touch with Rich Diviney

Connect with Rich Diviney:

The Attributes by Rich Diviney

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Connect with Rich Cardona:

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