What is up PartnerUp!

This week, Jared and Isaac are joined by Qualtrics Chief Ecosystem Officer Aaron McGarry (AKA AMG) who breaks down the most difficult revenue market in a decade, why SDRs are getting crushed, and how to heroically fill the gap.

He and Jared go ALL-IN on partner attach rate (PAR) as “the only number that matters,” and defend the claim from all-comers. We get into some supporting data, and walk through how to start moving the needle now with some Nearbound plays - even if your company isn’t fully bought in yet.

Aaron knows his stuff, so get ready to take some notes!

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