Hiring is one of the hardest jobs in veterinary leadership right now. Everyone’s fishing in the same tiny pond, and most practices look and sound exactly the same. 

In this episode, I break down why veterinary recruitment feels like such a nightmare, and more importantly, what you can do to fix it. Spoiler alert: it’s not just about throwing more money at the problem.

We’ll dig into what employer branding really means, how to stop writing job ads full of buzzword bingo, and why a clear vision, purpose and set of lived values will do more for your hiring than any signing bonus. I’ll also give you a simple equation to score your employer brand, so you can see exactly where you’re strong, and where you’ve got work to do.

If you’re blaming “the market” for your hiring woes, this one’s going to challenge you. Because the truth is, there are practices out there with people lining up to join them. The difference? They’ve learned how to tell their story. And you can too.

Your story could be the key to better hires. Join our upcoming webinar and find out how, save your seat now.

Episode Outline:

[00:01] – Why hiring’s tough

[03:00] – Standing out

[07:01] – Employer brand 101

[10:17] – Vision vs buzzwords

[11:05] – Purpose, mission, values

[16:21] – The brand equation

[19:46] – Telling your story

[22:26] – Employee experience first

[25:08] – Don’t blame the market

[27:33] – Be unapologetically you

[29:11] – Webinar preview

[30:01] – Free NPS survey

Resources & Links Mentioned:

• Register for our Employer Branding Webinar
• Join our free Net Promoter Score (NPS) survey study
• Download our leadership brochures

Follow Dr. Dave Nicol for More Leadership Insights:

• Follow Dr. Dave: @drdavenicol
• Learn more about the Veterinary Leadership Academy

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