Print Life

122: Finding Your Place, Niche vs Versatility


Listen Later

In this episode, I’m diving into a conversation that’s been circling the design space for a while: Do you really need a niche to succeed—or is versatility the key?

There's been a lot of noise out there: "niche is dead,” “you are your niche,” “be the one-stop-shop.” And while there’s some truth in the intention behind those ideas, they can also create confusion. So, today I’m breaking it down.

We talk about the role of experimentation, why staying scattered too long can hold you back, and how niching doesn’t mean restriction—it means clarity. I also share my own journey from specialist to generalist and how that path helped me attract aligned clients, build authority, and avoid burnout.

Here’s what I want you to walk away with:
 → You can be versatile—but start with a foundation.
 → You can specialize—but still stay creatively expansive.
 → You can find your place—by choosing intentionally.

We’ll talk about:

  • Why niching isn’t the enemy—it’s actually your anchor.
  • How I evolved from working in Illustrator to directing design teams.
  • The real reason many designers stay stuck (hint: it’s not skill).
  • What “you are your niche” really means—and how to not get boxed in.
  • How to use your strengths as your starting point to attract the right work.

If you’re tired of feeling scattered and unsure about where to focus your time, this episode will help you clarify your next step.

🎧 Tune in and let’s talk about what it really takes to gain momentum—your way.

✨ Ready to go deeper? Get on the Print Life waitlist and learn how to turn your art into aligned, intentional work that sells.

Stay Connected:

  • Join the Print Life Membership: https://lesliekenehan.com/printlife
  • Follow on Instagram: https://www.instagram.com/lesliekenehan/
...more
View all episodesView all episodes
Download on the App Store

Print LifeBy Leslie Kenehan

  • 5
  • 5
  • 5
  • 5
  • 5

5

21 ratings


More shows like Print Life

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,577 Listeners

Savvy Painter Podcast with Antrese Wood by Antrese Wood

Savvy Painter Podcast with Antrese Wood

861 Listeners

Creative Pep Talk by Andy J. Pizza

Creative Pep Talk

1,959 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,057 Listeners

She Means Business Show by Carrie Green

She Means Business Show

292 Listeners

The Product Boss Podcast by Jacqueline Snyder

The Product Boss Podcast

873 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,786 Listeners

Learn to Paint Podcast by Learn to Paint Podcast

Learn to Paint Podcast

271 Listeners

Windowsill Chats by Margo Tantau

Windowsill Chats

327 Listeners

Startist Society by Laura Lee Griffin and Nikki May

Startist Society

57 Listeners

Design and Shine by Rachelle Holowko

Design and Shine

19 Listeners

Make and Design with Carina Gardner by Carina Gardner

Make and Design with Carina Gardner

59 Listeners

Art2Life by Nicholas Wilton

Art2Life

596 Listeners

The Tillage Podcast by Shirlee Fisher

The Tillage Podcast

128 Listeners

The Professional Creative by Bonnie Christine

The Professional Creative

431 Listeners