September 18, 2017

[122] How to be a Misfit Entrepreneur with Kate Toon

48 minutes

Do you ever feel like you’re not a ‘real entrepreneur’?

Yeah, me too. And so does my guest this week, Kate Toon – who happens to be the author of How to be a Misfit Entrepreneur.

I met Kate at the Artful Business Conference this year, and promptly invited her to come on the show, because I loved the way she approached ‘being an entrepreneur’.

We have a lot of laughs, and chat about what it means to grow a business YOUR way – and how to own that and be proud of it, rather than feel like you’re somehow not doing it right.

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Quotes and highlights from this episode:

Most of us don’t fit the myth of the yacht owning, hammock lazing, one-hour workday entrepreneur.

Develop your own style of entrepreneurship to fit the lifestyle you want to lead.

Business growth for the sake of growth is not mandatory.

It’s okay to align your goals to personal wants rather than business outcomes.

“We can keep doing what we’re doing and it is okay. We don’t always have to be doing something new or different or exciting to be happy.” {Jess}

Keep expectations of your business growth realistic, avoid comparisons and get on with your own journey.

“Nobody is immune to the feeling of an imposter or not being good enough. Even if from the outside if they look super successful.” {Jess}

There will always be someone doing things better than you – stop focusing on others and focus on building your business.

“Stop consuming and start creating.” {Kate}

Looking for inspiration? Don’t go to your competitors go to your customers.

Criticism and difficult customers are part of the entrepreneurship journey.

Take the high road but you do not have to cave to an unreasonable customer.

Kate recommends The Subtle Art of Not Giving a F*ck by Mark Manson.

Develop your business direction with your core values in mind. These will change and grow as you do.

Chase interesting ideas and stray from your path. Some ideas will work and some will crash and burn. Let these ones go.

“The whole point of having a business is getting some satisfaction and enjoyment out of it – not just money and customers.” {Kate}

Time management and organisation is essential – structure your day, keep motivation high, track time and establish tasks.

Kate recommends the Pomodoro technique for time management.

Find out more about Kate and buy her book here.

Download or listen to this episode.

http://createandthrive.com/wp-content/uploads/2017/09/122_How_to_be_a_Misfit_Entrepreneur_with_Kate_Toon.mp3

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By Jess Van Den

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