In this episode, Andy talks about how contractors should focus on maintaining (holding) their prices instead of lowering their prices.

In order to maintain price and value, a contractor can position themselves as the best in the world at a specific trade by identifying their niche, showcasing expertise, highlighting unique selling points, leveraging client relationships. These efforts establish credibility, reinforce reputation, and attract clients who prioritize superior craftsmanship and expertise, enabling the contractor to maintain their price and value in the market.