Out Of Control Social Media Predictions for 2013!

 

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Bunker Project Episode 122:

Mavens in the House:

 

Andrew McGivern @podcasthero

 

Bob Garlick @bobgarlick

 

Paul @nozypaul

 

Satomi Hirano @satomi_hirano

 

Ian Nethercott @lovebuyingcars

 

Margaret Reynolds @bc_insurancegal

 

Marcel Lapointe @crazytvtalk – via Bob’s speakerphone.

 

Bonnie Sainsbury @bsainsbury

 

Randal Orser @numbercrunchers

 

Ken MacGrath @kenamcg

 

Paul the Rock God @paultherockgod

 

Adam Stanger @ parts unkown

 

James Karg @twisted_majic

 

Craig Griffith @askfindbuy

 

Show 122 – Totally Out Of Control Social Predictions for 2013

* Jessie Roxley from The Den bar opens the show with her professional radio voice.

* Andrew talks about his new Lenovo Yoga… Pros Cons. Etc.

* Andrew was worried when he had to update Windows to get the virtual keyboard to work.

* Paul has 40 followers and counting… we are going to help him get more.

* James does an Arik interpretation.

* Bonnie thanks her influential followers… Andrew says Chris Brogan rules!

* Andrew explains the rules of the Bunker Project Maven names and crowns Adam the Toque Maven.

* Ken has the best Lower Thirds on G+. Andrew brings up the new Neuman dynamic mic for $700. Really good… If Andrew gets bored of his Heil PR40 and wins the lottery maybe he’ll buy another mic.

*

 

On to the show notes…

 

Predictions for Social Media in 2013 from a Hubspot report

* Campaigns are out! Bonnie disagrees. She said you have to have a plan and analytics. Traditional campaigns are too rigid and short term. Not too personal.

* Inbound Marketing goes enterprise wide. Bob and Bonnie said that was so last year. Margaret said nobody wants to hear accountants Tweeting.

* Know Thy Customer. If your customer is on social media, you should be there too. And learn about your customers and what they want.

* Marketing Becomes More Accountable For Revenue Generation. We have a lively conversation on whether marketing has always been accountable for revenue. With digital marketing you can track everything. Should we trust shortened urls?

* Social Media Gets Integrated. Social data gets integrated with traditional marketing and the sales funnel.

* Go Mobile or Fall Behind. Someones smart phone is their most important computer. May be faster than their home computer, is always with them and they are totally engaged with content on their phone.

* Social Will Impact SEO Even More. Social will

* Companies Will Hire More Inbound Marketing Staff. We all agree but it won’t go too far. Inbound Marketing is lead generation… the sales won’t happen by themselves unless you are only an affiliate marketer or selling digital products. But even then you should pick up the phone and talk to your customers.

* Marketing Speaks Like A Human.

* E-Mail Lives On!