Think you need more followers to grow your business? Not so fast. In this recap episode, we break down our conversation with Megan Eckman and dig into one of the biggest misconceptions in entrepreneurship: that a bigger audience automatically leads to more sales. 

Spoiler alert…it doesn’t. We’re sharing real examples (including clients with tens of thousands of followers and zero engagement) to show why audience quality matters more than audience size, and how focusing on the wrong metrics can stall your growth. We also dive into what it takes to build a loyal, engaged audience, from creating two-way conversations to being intentional about where and who you are networking with. 

If you’ve ever felt like your marketing “should be working” but isn’t, this episode will help you zoom out, reassess your foundation, and focus on what actually moves the needle. 

Key Takeaways

• A small, engaged audience will always outperform a large, disengaged one. Vanity metrics don’t pay your bills, but action does. 100 true fans who buy is better than 10,000 followers who scroll past.
• If your audience isn’t converting, it’s probably not your offer…it might be your people. The wrong audience (or fake followers 👀) will make even great products look like failures.
• You can’t skip the foundation and expect marketing to work. Ads, content, and funnels won’t fix a business that doesn’t clearly know who it’s for.
• Engagement is not optional, it’s the name of the game. Building a true fan base requires participation, not just posting. If you’re not responding, interacting, and involving your audience, they won’t stick around.
• Stop chasing “more” and start focusing on “right.” More followers, more emails, more reach means nothing if they’re not aligned with your business.
• Strategic networking beats random networking. The question isn’t “Where can I go?” but rather, “Where are my people already showing up?”

This episode references our conversation with Megan Eckman, episode #121 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Megan #062.

Host information:

• Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
• Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

Connect:

• On YouTube: https://www.youtube.com/@TaketheLeap-Today 
• On Instagram: https://www.instagram.com/taketheleap_today 
• With Ashlan:
  • https://www.instagram.com/ashbeanpdxmktg 
  • https://www.linkedin.com/in/ashlan-glazier-anderson 
• With Tory:
  • https://www.instagram.com/imaginemarketingstrategies 
  • https://www.linkedin.com/in/victoriaproppe 

The Course: 

The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.

Sign up here: https://www.taketheleap-today.com/the-course 

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