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In this episode, Rick and Oscar talk with Geert van der Cruijsen, CEO of Zure Netherlands, about his career and how technology, culture, and value delivery connect. He reflects on his path through cloud, DevOps, AI and architecture. Geert explains why DevOps is often misunderstood rather than dead, and how platform engineering helps teams focus on business value. They also discuss how hypes change, but the goal stays the same: building valuable software with the right teams and culture.
About this episode, and Geert van der Cruijsen in particular: you can find Geert on LinkedIn and via his blog.
About Betatalks: watch our videos and follow us on Instagram, LinkedIn, and Bluesky.
By BetabitIn this episode, Rick and Oscar talk with Geert van der Cruijsen, CEO of Zure Netherlands, about his career and how technology, culture, and value delivery connect. He reflects on his path through cloud, DevOps, AI and architecture. Geert explains why DevOps is often misunderstood rather than dead, and how platform engineering helps teams focus on business value. They also discuss how hypes change, but the goal stays the same: building valuable software with the right teams and culture.
About this episode, and Geert van der Cruijsen in particular: you can find Geert on LinkedIn and via his blog.
About Betatalks: watch our videos and follow us on Instagram, LinkedIn, and Bluesky.

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