Experts On The Wire (An SEO Podcast!)

123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson

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If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. 
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.
In this episode:
  • The 4 Pillars of a Bottom Funnel Content Strategy
  • Conducting Interviews For Content Research
  • Writing Intros That Convert
  • Why “Tone Of Voice” May Not Be Important
  • Optimizing For UX and CTAs
  • Acquiring Backlinks
  • Measuring Content Marketing ROI
  • The Cons of Content Briefs (and an Alternative)
  • Content Marketing Costs
    • Listen Now!
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    • How To Escape Content Mediocrity w/Henneke D
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      • Show Agenda and Timestamps
      • Coming soon!
        • Tools Mentioned
        • Otter.ai
        • Keywords Everywhere
        • Google Natural Language API Tester
        • Terkel (HARO Alternative)
          • Articles, Resources, and Links Mentioned
          • https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 
          • https://www.mintcopywritingstudios.com/blog/bofu-content 
          • https://www.mintcopywritingstudios.com/blog/fintech-seo
          • https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 
          • https://www.mintcopywritingstudios.com/blog/content-marketing-roi
          • https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
            • Find Araminta Online
            • https://www.linkedin.com/in/aramintarobertson/
            • https://www.mintcopywritingstudios.com/
            • https://twitter.com/mintcstudios
            • https://www.fintechmarketinghub.com/slack

              • The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.

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              Experts On The Wire (An SEO Podcast!)By Dan Shure (SEO)
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