This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

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