On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.

Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.

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On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.

Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networking events, and Chinese food.

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On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more.

Tanner Stolte is a certified marketing insider with LinkedIn. He focuses on B2B businesses that need to increase their share of voice on LinkedIn.

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On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. 

Tina Lorenz is an unlikely success story: a purple haired grandmother who

created a 7-figure business with no previous experience, when she was

already past 50.

Now she is known as the preeminent copywriting mentor, mindset shifter,

and transformational business coach, with a focused emphasis on training

entrepreneurs, coaches, and business owners to turn their words into

money with ChatGPT, high impact messaging & marketing funnels.

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On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business.

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On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while.  Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?

Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.

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When was the last time you saw and email that made you say, "Wow, that's good"?

On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week and every lead gen company claiming they have the magic words. Monica gives some tips on how she writes email copy that works for you because it works for the customer.

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Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"?

On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. 

Dean Mercado is the Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” he’s a business coach, author, and speaker.

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What's your favorite commercial? 

On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads.  

Shelby Dash & Kristina Clifford, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Suddenly, Take2Content was born! Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs.

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Does public speaking scare the crap out of you? It could do wonders for your marketing and career.

On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. 

Orly Amor is the CEO of The Global Mentoring, Coaching and Publishing Center, is a professional public speaking coach working with authors, speakers, consultants, and entrepreneurs focusing helping speakers be more successful and make more $.

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