If You Market

How easy is it for people who want to buy from you to connect?

This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales.

Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your company strive to be something new and different or trusted?

Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral Science in Marketing. 

Nancy Harhut is passionate about the impact of behavioral science on marketing. The Chief Creative Officer of HBT Marketing, she's been called a "marketer's marketer," and named one of the 10 most fascinating people in B2B marketing.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your podcast successful, and what does that even mean?

This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more. 

Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are the leads weak or are you? 

This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.  

Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business.  From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

How many products in your ecommerce site? When people get there can they find what they want?

This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce success or failure.

Robert Neumann is the Managing partner and CMO at CSS Commerce and has over 25 years of experience growing businesses as an engineer, financier, entrepreneur and board member. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it.

Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in CRMs. He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one.

Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever.

Simon Severino is a speaker, author, business coach and father of 3, and Austrian (he's not Austrian).

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~

This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals. 

Shawn Smajstrla is a marketer who likes to consider himself more of a thinker and strategist. He has more than two decades of experience in content, including journalism, marketing, and communications.

Learn more about your ad choices. Visit megaphone.fm/adchoices