If You Market

How's your event game? Are you getting quality info that helps you sell? 

On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects.  We talk virtual events, in person events, the role of technology, and of course everything to do with collecting that event first party data. 

Jonathan Kazarian is the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as one of the top 200 fastest-growing private companies in the US.

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Does your marketing focus on brand or performance?

On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues.

Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure.

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Do you have a brand community?

This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. 

Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling digital marketing book, an acclaimed keynote speaker, college educator, and business consultant. Mark also puts out the ‘Grow’ newsletter and some great events. His podcast, The Marketing Companion podcast, is among the top business podcasts in the world.

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We're on vacation, but just in case your worried or miss the sound of our music....

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How do you feel about the copy in your email campaigns?

This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. 

Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”. He is also the Creator of the course: The 5 Minute Client Grabber.

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Are you an expert networker? Do you actively work on your networking skills? 

This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade. 

Jevonya is an author, business consultant, networking coach and the Founder of Twisted networking. 

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Ever curious about how virtual assistants work?

This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. 

Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was born and raised in the Philippines and now living in Ohio. she grew her agency 10x within 3 months of hiring her first virtual assistant, and now has a team of over 70 virtual assistants.

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What if you could combine the best parts of working from home and being in the office?

This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. 

Drew Moffitt currently leads marketing Kumospace, a Lightspeed Ventures portfolio company with more than $24 million in funding. He is a seasoned operator who has held the role of founder, corporate spin-off CEO, and head of marketing across a number of both B2B and B2C industries. 

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Would you like to know which half of your marketing budget is wasted?

This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue.

Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all parts of scaling the commercial side of a business.

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Is your customer service helping your sales and marketing?

This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales.

Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Conversations That Connect, she also teaches a Digital Marketing course at the University of California in Irvine.

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