The Measure Pod

#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)


Listen Later

Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s

Watch on YouTube - https://youtu.be/l6F_9ZfHxJc

Webinar sign-up link: http://bit.ly/4ehrs7m

00:00:00 Google Cloud outage consequences

00:05:09 Google Search AI integration
00:09:50 Shopping journey optimisation
00:10:56 Martech madness webinar promo
00:11:36 Martech stack challenges and solutions
00:16:25 Warehouse native analytics solution
00:22:37 Data warehousing accessibility and democratisation
00:24:37 Data warehouse monetisation challenges
00:29:10 Transitioning to a data warehouse
00:32:45 Data integration process explained
00:36:17 SQL optimisation without LLMs
00:39:23 Data quality and user trust
00:45:13 Product and marketing analytics overlap
00:49:21 Data warehouse analytics revolution
00:51:46 Data privacy in tech solutions
00:56:41 Cat logo branding significance
00:59:40 AI in SQL queries

-----

Episode Summary:

In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu — a company who have built a warehouse-native product analytics solution. They explore who this approach is really for, what it offers teams that traditional tools don’t, and the challenges companies face when making the shift. Expect an honest discussion about trade-offs, technical friction, and why warehouse-native is becoming a serious contender in the analytics space.

-----

About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) appeared first on Measurelab.

...more
View all episodesView all episodes
Download on the App Store

The Measure PodBy Measurelab


More shows like The Measure Pod

View all
The Analytics Power Hour by Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

The Analytics Power Hour

167 Listeners

Techmeme Ride Home by Brian McCullough

Techmeme Ride Home

941 Listeners

MarTech Podcast ™ // Marketing + Technology = Business Growth by I Hear Everything

MarTech Podcast ™ // Marketing + Technology = Business Growth

160 Listeners

Humans of Martech by Phil Gamache

Humans of Martech

5 Listeners

The Analytics Engineering Podcast by dbt Labs, Inc.

The Analytics Engineering Podcast

28 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,271 Listeners

Measure Up by Jim Gianoglio, Simon Poulton

Measure Up

4 Listeners

How I AI by Claire Vo

How I AI

4 Listeners