2024 was a year of BIG changes in the social media marketing world. In this end-of-year recap episode, Emma compiles a list of the platform updates and industry changes that will have the biggest impact on your 2025 marketing strategy. From the rise of social media as the go-to search engine, to the impact of nano-influencers, Emma breaks down the data-backed trends you need to know to plan effective campaigns in the coming year. Learn why brands are increasingly treating social media as an extension of customer service, why user-generated content is king, and how AI is reshaping customer experience across platforms. Tune in to get ahead of the curve and keep your brand thriving in the year ahead!

Listen in as Emma explains:

• How social media became the new search engine

• User-generated content (UGC) and what it can do for your brand

• Why shares, not likes or followers, are the top engagement signal

And much, much more!

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