Nick Footer, CEO of Intuitive Digital and self-proclaimed “Cultivator of Happiness,” joins us to talk about building a purpose-driven marketing agency, navigating economic uncertainty, and why AI isn’t killing SEO, it’s reshaping it. From growing up in a family of entrepreneurs to leading a B Corp-certified agency, Nick shares honest insights about risk, scaling, and what it actually takes to sustain a values-based business.

If you’re a service-based entrepreneur, nonprofit leader, or marketing nerd trying to make sense of AI, automation, and today’s shifting economy–this episode is packed with practical wisdom and real-world perspective.

Key Takeaways: 

• Don’t scale before the revenue is real. Hiring and expanding before contracts are signed can create years of financial stress. Your growth should follow confirmed demand.
• AI isn’t replacing marketing strategy–it’s changing it. Businesses now need to optimize for SEO, AEO (AI Engine Optimization), and GEO (Generative Engine Optimization).
• Automation isn’t always your friend. Blindly trusting automated ad campaigns can lead to inflated “conversion” data that doesn’t translate to real revenue.
• Purpose still matters in tough markets. Being B Corp certified and values-driven isn’t just branding–it shapes how you build culture, serve clients, and make decisions.
• Marketing budgets are tightening–but strategy matters more than ever. The businesses that survive downturns are the ones that get focused, track attribution, and adapt quickly.

Guest & Host Information:

• Guest, Nick Footer, CEO of Intuitive Digital
• Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
• Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

Connect with Nick:

• Website: https://intuitivedigital.com/ 
• LinkedIn: https://www.linkedin.com/in/nickfooter/ 

Connect with us:

• On YouTube: https://www.youtube.com/@TaketheLeap-Today 
• On Instagram: https://www.instagram.com/taketheleap_today 
• Find Ashlan on Instagram & LinkedIn: 
  • https://www.instagram.com/ashbeanpdxmktg 
  • https://www.linkedin.com/in/ashlan-glazier-anderson 
• Find Tory on Instagram & LinkedIn 
  • https://www.instagram.com/imaginemarketingstrategies 
  • https://www.linkedin.com/in/victoriaproppe 

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