Personal branding on LinkedIn is your advantage in today’s hidden job market, where recruiters search first and post later. Having a standout presence isn’t optional; it’s essential for visibility, credibility, and inbound opportunities. This episode shows how to build a brand that attracts opportunities, not just interviews.

In this episode, you’ll learn practical ways to optimize your profile and presence without overwhelm. Host and CEO Porschia, alongside guest Mher Mardoyan, share clear steps to sharpen your headline and about hook, showcase impact, and use value-driven comments.You’ll also get a simple, weekly cadence for networking, DMs, and content.

They explain how LinkedIn differs from Instagram/X, why keywords and visuals matter, and how referrals beat cold applications. Expect tactics for authentic storytelling, consistent engagement, and making your profile recruiter-ready. Small, repeatable actions compound into authority and results.

Click here for full show notes and to learn more:   https://www.fly-highcoaching.com/personal-branding-on-linkedinCheck out the master class Career 911: Solving the Top 5 Challenges Executives and Professionals Have: https://fly-high-coaching.thinkific.com/courses/Career%20911%20Master%20Class!