Welcome to this urgent and timely update. With the rise of AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity, traditional SEO practices are no longer sufficient.

In this special episode, Jonny Ross and Pascal Fintoni provide 20 actionable strategies to help your brand stay visible, relevant, and competitive in the AI summaries era.

Key Context: The AI Search Revolution

The search landscape has fundamentally shifted:

• November 2022: ChatGPT launched
• May 2024: Google AI Overviews became visible on SERPs, causing click-through rates to drop by 34%
• May 2025: Google launched AI Mode fully for the USA
• Current State: Zero-click searches have risen from 56% (May 2024) to 69% (May 2025)

Traditional search queries averaged 2 words in 2020, but now average 23 words in 2025. Search is evolving from simple keywords to complex, conversational prompts.

00:10:30 - Part 1: GEO & The New Rules of Visibility (Actions 1-6)Johnny's Essential Actions:

1. Prepare for AI Crawlers - Create an experimental llms.txt file to signpost your best content to AI search engines
2. Track AI Citations, Not Just Traffic - Monitor brand mentions across ChatGPT, Perplexity, and Google SGE using tools like Rightsonic
3. Adopt GEO Thinking - Understand Generative Engine Optimisation as an expansion of SEO, focusing on AI models as new browsers

Pascal's Essential Actions:

1. Add TL;DR or Key Takeaways Sections - Create scannable summary boxes at the start of your content, similar to news websites
2. Write 'AI-Quotable' Content - Break content into self-contained paragraphs that can be extracted independently
3. Publish Content Authored by You - Maintain consistent voice and authority, as AI summaries deprioritise purely AI-generated content

00:17:15 - Part 2: Onsite Optimisation for AI Summaries (Actions 7-12)Johnny's Technical Optimisations:

1. Use Structured Data (Schema Markup) - Implement FAQ, How-To, and Organisation schemas with enhanced properties like "Same As," "Known For," and "Area Served"
2. Update Metadata with AI-First Formatting - Include location terms (UK-wide, nationwide) in headings and bold key phrases
3. Ensure Semantic Structure & Speed - Optimise for AI crawlers with fast loading times, proper HTML structure, and ensure AI bots aren't blocked by Cloudflare

Pascal's Content Strategies:

1. Write With AI Follow-ups in Mind - Use "People Also Ask" suggestions to create supplementary content that follows AI conversation patterns
2. Rethink Your 'About Us' Section - Transform it into a Q&A format as if being interviewed by a journalist, including location-specific information
3. Create Evergreen Authority Clusters - Organise content into thematic hubs with strong internal linking between related pages

00:26:23 - Part 3: Offsite Authority & Strategic Adaptation (Actions 13-18)Johnny's Reputation Building:

1. Monitor Brand Mentions Across the Web - Track citations using tools like Brand24, SEMrush, or Mention, focusing on partnerships rather than just backlinks
2. Engage in AI-Indexed Communities - Participate on Reddit, Quora, and YouTube, as these platforms provide significant citations to AI engines (Reddit accounts for 21% of Google AI citations, 47% of Perplexity citations)
3. Adapt to the Visitorless Web - Reduce dependence on website visitors and rethink your website's role in the customer journey

Pascal's Trust Network Strategy:

1. Complete the 'Business Investigation' Activity - Map your customers' current trust network and identify platforms they already use for information
2. Create and Offer Quora-Style Q&A Content - Develop Reddit/Quora-style answer content to gift to relevant platform managers and editors
3. Encourage User-Generated Reviews - Enhance Google Business Profile and sector-specific directories like Trustpilot, Checkatrade

00:35:26 - Bonus Actions (19-20)Johnny's Citation Hub Strategy:

19. Build an Internal "Citation Hub" Page - Create comprehensive landing pages consolidating authoritative content, statistics, awards, press mentions, and original insights with strong internal linking

Pascal's Multimedia Approach:

20. Turn Every Article into Short-Form Video or Audio - Repurpose long-form content into 60-second video or audio summaries to provide multimedia options for searchers

Key Statistics Mentioned

• Organic traffic dropping by up to 65% on some websites due to AI search changes
• Reddit is the second most cited source by ChatGPT after Wikipedia
• 47% of Perplexity citations come from Reddit
• AI traffic converts three times better than traditional Google traffic
• Two-thirds of people now get answers from Google without clicking through to websites

Actionable Takeaways

The shift to AI search requires expanding rather than replacing traditional SEO practices. Focus on:

• Being mentioned and cited, not just clicked
• Creating comprehensive, quotable content clusters
• Building authority through diverse platform engagement
• Preparing for a future where websites serve different purposes in the customer journey

Next Steps

1. Download the complete 20-action checklist https://90daymarketingmastery.com/ai-geo-generative-engine-optimisation-checklist/
2. Start with the essential actions that align with your current SEO foundation
3. Gradually implement onsite and offsite optimisations
4. Monitor AI citations alongside traditional metrics
5. Adapt your success measurements for the AI era

🔎 SEO Keywords & Tags:

AI summaries SEO, generative engine optimisation (GEO), answer engine optimisation (AEO), Google AI overviews, zero-click search strategies, LLMS.txt file setup, structured data schema SEO, long-form content SEO, TL;DR content boxes, Q&A blog format, author authority signals, brand mentions monitoring, Reddit SEO strategy, Google Business Profile SEO, AI citation hubs

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About the Hosts

Jonny Ross is a leading digital marketing consultant and SEO strategist with decades of experience helping businesses transform their online presence.

Pascal Fintoni is a digital skills trainer and video marketing expert, known for making complex tech topics accessible and actionable.