In this episode of our executive series we are joined by Greg Butler of Cresco Labs. Greg is Cresco's Chief Commercial Officer and has a wide ranging background including pharma, private equity and alcohol. 

In this interview we discuss:

- Greg's Origins: How he got started in cannabis and why he chose Cresco Labs

- Alcohol vs Cannabis: how the industries are different and how they are similar

- Competitive Threat: How Big Beer is tracking the cannabis industry

- Industry Evolution: how cannabis is changing as it gets more competitive

- Building a Cannabis Brand: what it means, what matters and what's changing

- Financials: What will drive growth ahead for Cresco

- Being the "Partner of Choice": How Cresco is positioning itself for the future of the industry

- Investment and Acquisitions: What big CPG will look for when it comes time to partner with an MSO

Thank you to Greg for joining us for this interview!