Many company websites are nothing but facades with empty mission statements and value wheels. The concept looks good on the outside, but hollow on the inside. As Nicole put it: “To be your best authentic self, you have to be really mindful of everybody else in the experience with you.”

The good news is that with just a simple mindset shift you too can turn authenticity from a permission to a power. Hint: treated this way, authenticity will be a reflection on you, and it will all come back to you in amazing ways!

If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!

•  Follow b Cause on Twitter (really it's mostly Nicole)  

• Follow Erin on LinkedIn or Instagram 

•  Join the b Cause Podcast Facebook Group 

•  Take our simple, fun and insightful"What’s your workplace superhero name?”quiz

•  Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)" 

• Check out our blog for more no-BS career advice

• Work with Us

• Or just buy some fun, authentic, kick-ars merch here

DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

• “Give me a chicken leg and a D.J. and I am f*cking cool.” 

• “Think of authenticity as the concept of exposing yourself when people least expect it.” 

• “50 Italians at a wedding and no food; it was a wedding planned for Instagram and TikTok.” 

• “Use authenticity not as a permission but as a power.” 

• “Give me a corndog and a Magnum Bud! I would rather do that then go back to that wedding.” 

• “To be your best authentic self you have to be really mindful of everybody else in the experience with you.” 

• “It reminds me of a company website-the facade of value wheels and mission statements on websites-looks great on the outside but...!”.