When you think of branding your company, the first things we think of are logos, colors, basically how customers identify us in the marketplace.

As today's guest Skot Waldron explains, branding goes much deeper than logos and colors. Skot believes that your brand starts within your organization. He shares that you must a healthy inside culture in order to truly be effective and grow your client base.

For the past 18 years, Skot's work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international employer brand development as well as company culture programs. His focus is on helping people and businesses learn how to communicate more effectively.

In addition to running his own agency, Skot has been teaching brand development at the Miami Ad School in Atlanta. He has also traveled to different cities in the U.S. to conduct communication training and speaks about how the idea of branding pertains to us as individuals, teams, families, and businesses.

Connect with Skot Waldron: Website Instagram LinkedIn

Resources Mentioned:

• Free access to GiANT
• Seth Godin's Books
• David C. Baker|The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
• Mike Michalowicz's Books