So, your business is evolving. You’ve got a decision to make: start a new social media profile, or pivot the one you’ve got? In this episode, Emma unpacks the benefits and drawbacks of building on an existing account versus starting fresh when navigating a business transition. She shares real-talk insights on what’s changed in the social media game, why audience alignment is everything, and how to make the most of what you already have. Tune in to learn how to assess your current audience, weigh the pros and cons of starting over, and keep momentum strong no matter what path you choose.

Listen in as Emma explains:

• Why starting a new account is tougher now than it was five years ago

• How to evaluate whether your current followers will embrace your pivot

• The 90-day strategy for deciding if your existing account is worth keeping

And so much more!

 

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