<p>This week, <a href="https://www.linkedin.com/in/paigeroderick08/">Paige Roderick</a>, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.</p>

This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.

<p>This week, <a href="https://www.linkedin.com/in/paigeroderick08/" rel="noopener noreferrer">Paige Roderick</a>, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.</p>

#127: Paige Roderick - Localizing & Specializing Events

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

Business

Entrepreneurship

Marketing

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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#127: Paige Roderick - Localizing & Specializing Events

#127: Paige Roderick - Localizing & Specializing Events