
Sign up to save your podcasts
Or


Most practice owners think they have a vision. A sentence written years ago. A vague idea. A gut feeling. But a real vision, one that energises your team and shapes culture, is something very different.
In this episode, Oliver and I break down the most common mistakes owners make when creating their vision – why many end up with fluffy statements that change nothing, why some practices have no vision at all, and why the work isn’t finished once the document is written and alive.
We explore how to structure a vision that actually works, how purpose, mission, and values fit together, and the simple tests that tell you whether yours is fit for purpose. You’ll learn why authenticity matters more than polish and how a living, breathing vision becomes rocket fuel for recruitment, retention, culture, and long term sustainability.
The medicine gets you started. The vision takes you somewhere worth going. Remarkable practices are built by leaders who choose the path with purpose.
Episode Outline:
[00:00] – Why vision matters
[01:07] – The danger of having no vision
[02:14] – Vision as your X factor
[06:49] – When structure goes wrong
[07:51] – Why “vision, mission, values” fall short
[09:46] – The purpose–mission–values model
[11:54] – Vision is only useful if you use it
[13:19] – The cost of abdication
[15:32] – Why vets avoid vision work
[18:00] – People, culture and sustainability
[20:40] – The goosebumps and butterflies test
[22:23] – Writing the unfiltered truth
[23:52] – Turning vision into leadership fuel
Resources & Links Mentioned
Leave us a review on iTunes and share it with your colleagues in vet med. Great leadership, like great culture, grows when it’s shared.
By By Dr Dave Nicol5
11 ratings
Most practice owners think they have a vision. A sentence written years ago. A vague idea. A gut feeling. But a real vision, one that energises your team and shapes culture, is something very different.
In this episode, Oliver and I break down the most common mistakes owners make when creating their vision – why many end up with fluffy statements that change nothing, why some practices have no vision at all, and why the work isn’t finished once the document is written and alive.
We explore how to structure a vision that actually works, how purpose, mission, and values fit together, and the simple tests that tell you whether yours is fit for purpose. You’ll learn why authenticity matters more than polish and how a living, breathing vision becomes rocket fuel for recruitment, retention, culture, and long term sustainability.
The medicine gets you started. The vision takes you somewhere worth going. Remarkable practices are built by leaders who choose the path with purpose.
Episode Outline:
[00:00] – Why vision matters
[01:07] – The danger of having no vision
[02:14] – Vision as your X factor
[06:49] – When structure goes wrong
[07:51] – Why “vision, mission, values” fall short
[09:46] – The purpose–mission–values model
[11:54] – Vision is only useful if you use it
[13:19] – The cost of abdication
[15:32] – Why vets avoid vision work
[18:00] – People, culture and sustainability
[20:40] – The goosebumps and butterflies test
[22:23] – Writing the unfiltered truth
[23:52] – Turning vision into leadership fuel
Resources & Links Mentioned
Leave us a review on iTunes and share it with your colleagues in vet med. Great leadership, like great culture, grows when it’s shared.

403 Listeners

42 Listeners

94 Listeners

86 Listeners

137 Listeners

108 Listeners

175 Listeners

44 Listeners

16 Listeners

21 Listeners

14 Listeners

14 Listeners

19,851 Listeners

3 Listeners

18 Listeners