If you’re feeling like 2024 was a strange year for business, you’re definitely not alone. I’ve said this before on the podcast and while working with coaching clients, but this year brought a lot of unexpected challenges for designers. Many have had to rely heavily on referrals, completely shift their marketing strategies, and unfortunately, we’ve seen more design studios closing than ever before. If you’re nodding your head right now, I get it—it’s been tough. But here’s the thing: not every year in business is going to be amazing. There will be years of growth where everything feels effortless, years that are so challenging you might consider quitting, and years where you plateau, just getting by. No matter what stage you're at, the key is to stay in it for the long run and keep pivoting when necessary.If you managed to navigate 2020 and survive the rollercoaster that was 2025, then it’s time to gear up for a better 2025. In this episode, I’m sharing an action plan to set yourself up for success in Q1 2024 by focusing on just two essential things. These are the areas that transformed my studio, Current, into an industry go-to, and they can do the same for you. So, let’s get started and set the foundation for a stronger, more resilient business in 2025.

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