Are you hoping sales will pick up or you being proactive so you can take hope out of the equation?

Here’s 8 things to do in September

1. Sacrifice the fancy banners - these looked great when business was good but right now your website needs to work harder than ever so don’t waste key space on things that aren’t helping sell - What’s trending - analysis your sales data and look at market trends - this information can help you identify which of your products / services are most likely to be in demand this autumn. And from that you can look at your website - see above - and your marketing activity. 
2. Respond quickly - if potential customers come your way be ready to respond quickly to phone calls, emails, messages etc....Respond positively - if people do contact you there’s a very good chance they are ready to buy so make sure your best customer people are fielding those calls, emails etc....An incoming call or email from a potential customer has momentum - don’t let that momentum slip
3. Don’t just take an order - yes it’s great to receive an order but use this contact time to ask a couple of questions about what else the customer might need....this is a great opportunity to ‘up sell’ without ‘selling’
4. Call Key Customers - as Alex Goldfayn said in last week’s podcast we often only have interaction with customers when they contact us to place an order of there is a problem that needs sorting. Call your key customers - find out what they are up to, are they using what they are buying from you to it’s full potential, what are they planning for the autumn, do they need other products / services you offer.... Conversations with current customers are a great starting part for new revenues. Indeed your best chance of extra sales in the autumn could well be from your existing customers rather than new ones.
5. Follow up on proposals - be proactive - don’t wait for your prospective client to come back to you - don’t though follow up by email - use the phone - email is too easy to ignore 
6. Marketing activity - really focus your marketing on those products or services you expect to be in demand. And give your marketing an edge - create campaigns that stand out, that drive response, that get attention.
7. AIDA - when I started selling advertising about 100 years ago we were given this numonic to help us draw up ads for our clients. My good friend David Bone often refers to it when he works with clients for his export consultancy : Attention, Interest, Desire, Action Use this as a test for your marketing activity  Are your ads, posts, messages etc getting Attention? If they do are they creating Interest? Does that Interest convert into a Desire to buy your product/ service? Action - will the marketing message be ultimately persuasive enough to turn Desire into Action?  This last stage is crucial to your sales success, particularly as

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