In today's episode, we have a special guest joining us: Jeff Reekers. He's the former CMO of Aircall, Co-Founder of Champion, and an advocate for customer centricity. 

Jeff is obsessed with the customer experience. He sees the customer experience as the main driver for business growth. Jeff shares his unique approach to dealing with the angriest customers. He tells how caring about customers is the ultimate competitive advantage. Let's dive in!

00:00 Intro
02:55 Become obsessed with customer experiences 
04:19 The trifecta: sales, success, support
09:26 The biggest incentive for partners is to provide value 
11:38 Create happy customers
14:31 Talk to your angriest customers
19:34 Customer obsession
20:46 Caring is a competitive advantage
24:03 Don't just focus on the customers that already like you
24:18 Reimagine a five-star experience
28:51 What's changed in GTM?
29:37 The origins of Champion