Game of Her Own

128. How to Practice Authentic Leadership with BMO Financial Group’s Director of North American Sponsorships, Amy C. Potter


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Managing people is not easy. Not everyone thrives when leading a team. That is certainly not the case for Amy Potter, Director of North American Sponsorships for BMO Financial Group.  Amy, who works at the intersection of sports and finance, talks all about what it takes to lead a high-achieving team without getting in their way. 

Listen in as Amy shares the secrets of:

  • How she manages her team as individuals 
  • Why she believes in the power of spending more time upfront when it comes to getting your team right
  • Why you need to go out of your “safety network” to find diverse talent 
  • How to approach the interview process and what will help you stand out 
  • How she and her team approach mental health 

 

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Connect with Amy:

LinkedIn: https://www.linkedin.com/in/amy-c-potter-9616b51/ 

Amy Potter serves as Director of North American Sponsorships for BMO Financial Group, a leading North American financial services organization. Amy is responsible for leading the sponsorship properties across the U.S. and Canadian footprint.

Before joining BMO, Amy led corporate partnership strategy, sales and marketing efforts at several prestigious universities, including the University of Virginia, the University of Maryland and Northwestern University, where she served as one of two female General Managers in Division I college athletics in charge of all corporate marketing and partnership programs for Northwestern Athletics.

Amy started her career with Home Team Sports (HTS), the regional sports network for the Mid-Atlantic, covering the Baltimore Orioles, Baltimore Ravens, Washington Wizards and the Washington Capitals. During her years with HTS, Amy was responsible for the network’s promotions, website and day-to-day execution of television marketing programs for each team.

Amy earned her bachelor’s degree in business from George Mason University in Fairfax, Virginia.  Involved in the community, Amy’s “spare” time is spent serving as a Chicago Advisory Board Member for Women in Sports and Events and volunteers for various Chicagoland non-profit organizations.

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Game of Her OwnBy Jahaan Blake

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