I hope you’re ready for this. DG and DC just got back from Toronto, and they’re packed with tidbits of wisdom to download. This episode of Seeking Wisdom, DC and DG give us some straight up B2B advice. One nugget they dropped? Be yourself. Sure, sounds simple, almost too easy. That’s probably why most B2B companies forget how profound it is. No one wants to buy anything from someone who is fake. It hasn’t worked in B2C, and it will never work in B2B. Sometimes in B2B, we just have to get back to the basics.