How important is social media when it comes to building your brand? As any 2018 business knows - it can be everything for engaging with your audience and bringing new prospects into your sales and marketing funnels! We chat with Laura Roeder- founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Laura has given talks at conferences like BlogHer and South by Southwest and has appeared in Forbes, Fast Company, Mashable, CNET, and other major publications.

Here's a little about her own story: In 2009, she started LKR Social Media, where she created online courses that taught thousands of entrepreneurs and small business owners how to take their social media marketing into their own hands. One of the things she noticed why helping clients was that there weren't ANY social media tools that would save your updates after posting them, or post them more than one time automatically! In 2014 with the help of her husband and team - Edgar was born!

How did she do it? How can you figure out gaps in the market and create a space for yourself? Laura opens up about her #dreamdriving journey, how she stumbled across the world of digital marketing and social media and gives her favorite social media tips for other entrepreneurs building online businesses.

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

ON THIS EPISODE WE DISCUSS:- What inspired Laura as a child - Laura's original plans post-college - Why Laura decided to quit her job and become a freelancer - How to land your first clients - How Laura discovered her niche - How to get paid doing what you love - Building a software company from scratch - Why Jennifer opted out of a freemium model for her business - Strategies for scaling - Social media mistakes you want to avoid - How to win on each social media channel - How to keep your customers happy - Challenges Laura faced building her business - Laura's favorite business tools

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