If you've ever shied away from using trending content on social media because you worry it might undermine originality, it’s time to rethink that mindset. In this episode, Emma busts the myth that riding the social media trends means losing your authentic voice. Instead, she explains how you can benefit from trends by leveraging them to amplify your reach, resonate with your audience, and work magic in the algorithm’s favor. From spotting Instagram’s trending audios to reworking ideas so they fit your unique brand voice, this episode will give you the tools to make trending work for your business.

Listen in as Emma explains:

• Why trending content doesn’t mean copying

• How to find trending audio that’s gaining traction on Instagram

• Pro tips to adapt trending content so it speaks directly to your ideal customers

And so much more!

 

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