Ron Baker is the founder of Driven, a marketing organization where he has found a way to weave his passion for cars into his career. He has created over 500 car events for major automotive manufacturers. He has produced car related television programming – 5 series in total spanning 9 years on the air. Ron has also created numerous promotional and training presentations and written marketing programs and developed technology to enhance the consumer experience at car shows. He also developed the broadcast facility at Cobo Hall, Detroit, for the North American International Auto Show. Ron is a driving instructor who teaches performance and defensive driving courses as well. He continues to race, campaigning a 2-litre formula car and he is an accomplished musician who performs professionally.