On the A-side of episode 12, we answer a question from a caller asking about the ROI of outsourcing marketing and creative help for a lean (but smart) team of marketers working at a sock brand.

Plus, @racheljosilver and @jdalfeen talk about their career paths and how they got to where they are today—even before the Birchbox days!

P.S. Make sure you follow the accounts we mention in the episode:

P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.