How many former management consultants do you know went to business school (many actually), but then ended up at a hyper-growth crochet kits for beginners eComm brand (rare, very rare).

24/7 finance and consulting people this one is a treat as Audrey Cao, Head of Marketing @ The Woobles, highlights the freedoms of working in a startup culture that can also still be extremely growth and data-driven.

Yet Audrey hasn’t lost her consulting roots as she provides some very tactical advice around survey design that directly leads to customer actions and tangible ROI.