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Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often... more
FAQs about Don't VLOOKUP:How many episodes does Don't VLOOKUP have?The podcast currently has 27 episodes available.
August 01, 2025#27 - Wyatt Lowe, VP of Growth @MaryRuth OrganicsWyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the data-first tactics fueling their nine-figure brand....more42minPlay
February 12, 2025#26 - Kristin Swarek, CFO/COO @ Caden LaneKristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business....more37minPlay
February 05, 2025#25 - Steph Liu , CEO @ Levitate FoundrySteph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitability is the most critical North Star for brands today....more29minPlay
February 05, 2025#24 - Ankur Goyal, VP Growth @ CoterieAnkur Goyal, VP of Growth at Coterie, discusses scaling a high-retention subscription business, optimizing customer acquisition through data-driven insights, and refining messaging to drive brand awareness and long-term customer value....more36minPlay
February 05, 2025#23 - Christina Oyler, VP eCommerce @ Hero BreadChristina Blaisdell Oyler, GM of DTC and VP of eCommerce at Hero Bread, shares insights on scaling a CPG brand, navigating direct-to-consumer growth, and using data to refine branding, pricing, and retail expansion strategies...more34minPlay
July 14, 2024#22 - Ovadia Labaton, Co-Founder @The Perfect JeanOvadia tells the truth, the whole truth, and nothing but the truth on how to run a profitable DTC business from the get go. From a clever working capital setup with their suppliers to free up operating cash to setting ROAS targets through well calculated unit economics down to contribution margin, Ovadia and team have been able to scale TPJ to a much larger opportunity than they even expected. All the while keeping the brand lighthearted and staying away from mass opinions in the DTC twitter fray....more44minPlay
July 03, 2024#21 - Taylor Straley, VP of eCommerce at DECKEDTaylor talks to Bar and Will about how she went from healthcare to selling truck beds, AI's role in Walled Garden advertising, how to excel in eComm without sales or discounting, and so much more......more38minPlay
June 18, 2024#20 - Calvin Lammers, SVP Digital, NecessaireBefore CommerceNext week, Teddy talks to Calvin Lammers about organizing omnichannel data, the role of creators in the personal care space, and how KPIs evolve as you invest in retail....more24minPlay
June 05, 2024#19 - Sarah Carusona, former Director of eCommerce, OluKaiSarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more....more33minPlay
May 27, 2024#18 - David Baker, Chief Digital Officer @ Beekman 1802David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel brands vs. DTC brands, and how the 2024 election year impacts the ads market. Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT...more35minPlay
FAQs about Don't VLOOKUP:How many episodes does Don't VLOOKUP have?The podcast currently has 27 episodes available.