Ben sat down with us to chat about how marketers can team up with P&L-minded peers to better optimize their marketing efforts, and so much more.

Kyle joins the Don't V*LOOKUP crew to discuss a range of alternative channels that have been critical to BYLT Basics' top-of-funnel growth and pathway to new, high-LTV customers.

How SMS became a core channel for @Chomps and tips from Zoe Kahn on overcoming data literacy hurdles.

How Brumate leverages Meta's GeoLift tool to test the effectiveness of frequency and reach campaigns across online and offline sales channels.

What is a Wall Street word doing in eComm? Mike Mallazzo of Forum Brands tells us how it may be a DTC operator's next unlock.

Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair & body care brand. In this edition of Don't V*LOOKUP, he tells us why data accuracy and integrity is at the heart of making good decisions to grow an eComm business.