Don't VLOOKUP

We dive into the exact financial framework and reporting Connor uses to scale Hexclad into a 9-figure buisness.

Mike tells us how the Canopy team's mastery of quantitative and qualitative data analysis led to "not just another" humidifier, and chats through putting data at the heart of product design

Don Pawlowski is the VP of Engineering & Digital Product for Sundays for Dogs, a hyper-growth human-grade dog food business. In this edition of Don't V*LOOKUP, he tells us how an agile digital product team serves as a competitive advantage.

Ben sat down with us to chat about how marketers can team up with P&L-minded peers to better optimize their marketing efforts, and so much more.

Kyle joins the Don't V*LOOKUP crew to discuss a range of alternative channels that have been critical to BYLT Basics' top-of-funnel growth and pathway to new, high-LTV customers.

How SMS became a core channel for @Chomps and tips from Zoe Kahn on overcoming data literacy hurdles.

How Brumate leverages Meta's GeoLift tool to test the effectiveness of frequency and reach campaigns across online and offline sales channels.

What is a Wall Street word doing in eComm? Mike Mallazzo of Forum Brands tells us how it may be a DTC operator's next unlock.

Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair & body care brand. In this edition of Don't V*LOOKUP, he tells us why data accuracy and integrity is at the heart of making good decisions to grow an eComm business.