<p>Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business.</p>

Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business.

#26 - Kristin Swarek, CFO/COO @ Caden Lane

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.

And that’s where Don’t V*LOOKUP comes in.

This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.

Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

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Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

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#26 - Kristin Swarek, CFO/COO @ Caden Lane

#26 - Kristin Swarek, CFO/COO @ Caden Lane