Craig Lee is one of the friends who made me who I am.

He mentored me in my last 4 years at Chalhoub Group and then joined me at my first company, Activate® Experience ❤️ - and he made it a great adventure 🙏.

Now Craig dedicates his energy to help leaders joining the dots at 360 degrees ↺ and create powerful engagement around them and their brand.

If you are into #customerexperience, #culturechange and #rebranding, make sure you listen to our conversation 🎙 on Tuesday April 19 🗓.

Craig's career started in South Africa 🇿🇦 and continued in the UAE 🇦🇪 where he was a leader in Customer Experience at Emirates.

We will talk about:

👀 Active observation

✈️ How you maintain #culture and #CX in a company that doubles in size every 4 years

🗣 Why brand language is everything

💳 What top-tier customers really want in an commercial flight

☝️ Why accountability matters so much

and MUCH MUCH MORE 🤩🤩🤩

This episode will be full of experiences, awesome anecdotes, tips and tricks to join the dots ᠅ in complex environments 🤯.

ENJOY TO THE MAX 🤩🤩🤩!!!