X-tra Time #13

"Digital marketing has one upside and one downside. The upside is that everything can be measured, and the downside is that everything can be measured. In the 'Madmen era' you could come up with 2 brilliant campaigns a year and put them on a billboard sign with the selling point that 150k people had the opportunity to see it. Nowadays, with a banner campaign, you can see how few people actually click on this banner (0.02 % clickthrough)"

Listen to our conversation with Clo Willaerts, a digital marketing expert and program manager at the 'Karel de Grote hogeschool'.

We talked about the generation gap in the 1970's and 80's, about the early computer days, TikTok, highly advanced chatbots, the marketing industry, and much more.

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