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#13 - From Military to Millions: The Fastest Growing Roofing Company Built by Veterans
They went from rock bottom to $ Millions—and they did it by building a roofing company with purpose.
In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Brian Ford and Alec Martin, co-founders of I AM Roofing—one of the fastest-growing, veteran-owned roofing companies in the country.
From battling personal adversity to building a team-first, mission-led business, Brian and Alec share the unfiltered story of how grit, brotherhood, and faith helped them create something bigger than roofing—a movement to rebuild lives and restore purpose.
This episode is for entrepreneurs who care about more than profits—who want to lead, grow, and build with meaning.
💡 What You’ll Learn:
✅ How two veterans turned setbacks into one of the fastest-growing roofing brands
✅ Why purpose-first leadership builds teams and trust that scale
✅ The tools and systems I AM Roofing uses to run lean and grow fast
✅ The power of professionalism, technology, and brand storytelling
✅ What it takes to lead a business with your family—and love it
✅ How to use discipline, faith, and routine as growth accelerators
⏱️ Timestamps:
00:00 Meet Brian & Alec – Founders of I AM Roofing
00:23 Their Lowest Point—and Why They Started From There
02:52 A Whisper, a Mission, and the Start of a Roofing Company
07:06 Lockdown, Launch, and Learning the Business
13:40 Early Struggles, Rapid Growth, and Lean Systems
21:51 Balancing Business with Family & Faith
26:08 Culture, Profit Sharing & Team Ownership
32:03 Setbacks, Comebacks, and “Turn Back” Moments
42:23 Morning Habits That Build Resilience
49:14 What “Embrace the Suck” Means in Business
51:31 Building a Brand That Changes Lives
54:05 Final Thoughts from Two Leaders with Purpose
🛠 Powered by:
Better Boss — The Operating System for Roofing Contractors Who Want to Scale Smarter, Lead With Purpose, and Build a Business That Lasts.
🌐 Learn More About I AM Roofing:
🔗 https://iamroofing.com
📅 Ready to Build Your $Million Roofing Brand—With Purpose?
📍 Book your FREE Roofing Growth Audit and get a $1,500 strategic roadmap to align your systems, sharpen your ops, and scale with purpose.
👉 https://mybetterboss.ai/free-roofing-growth-audit
🏷️ Hashtags:
#VeteranOwnedBusiness #IAMRoofing #MilitaryToMillions #BetterBoss #NickPeret #VeteranEntrepreneur #RoofingBusiness #RoofingLeadership #RoofingSystems #RoofingWithPurpose #ContractorStory #ScalingRoofingCompanies #CRMForRoofers #RoofingPodcast #RoofingOperatingSystemPodcast #FaithAndBusiness #VeteransInRoofing
💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.
View all episodes
By Nick PeretThey went from rock bottom to $ Millions—and they did it by building a roofing company with purpose.
In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Brian Ford and Alec Martin, co-founders of I AM Roofing—one of the fastest-growing, veteran-owned roofing companies in the country.
From battling personal adversity to building a team-first, mission-led business, Brian and Alec share the unfiltered story of how grit, brotherhood, and faith helped them create something bigger than roofing—a movement to rebuild lives and restore purpose.
This episode is for entrepreneurs who care about more than profits—who want to lead, grow, and build with meaning.
💡 What You’ll Learn:
✅ How two veterans turned setbacks into one of the fastest-growing roofing brands
✅ Why purpose-first leadership builds teams and trust that scale
✅ The tools and systems I AM Roofing uses to run lean and grow fast
✅ The power of professionalism, technology, and brand storytelling
✅ What it takes to lead a business with your family—and love it
✅ How to use discipline, faith, and routine as growth accelerators
⏱️ Timestamps:
00:00 Meet Brian & Alec – Founders of I AM Roofing
00:23 Their Lowest Point—and Why They Started From There
02:52 A Whisper, a Mission, and the Start of a Roofing Company
07:06 Lockdown, Launch, and Learning the Business
13:40 Early Struggles, Rapid Growth, and Lean Systems
21:51 Balancing Business with Family & Faith
26:08 Culture, Profit Sharing & Team Ownership
32:03 Setbacks, Comebacks, and “Turn Back” Moments
42:23 Morning Habits That Build Resilience
49:14 What “Embrace the Suck” Means in Business
51:31 Building a Brand That Changes Lives
54:05 Final Thoughts from Two Leaders with Purpose
🛠 Powered by:
Better Boss — The Operating System for Roofing Contractors Who Want to Scale Smarter, Lead With Purpose, and Build a Business That Lasts.
🌐 Learn More About I AM Roofing:
🔗 https://iamroofing.com
📅 Ready to Build Your $Million Roofing Brand—With Purpose?
📍 Book your FREE Roofing Growth Audit and get a $1,500 strategic roadmap to align your systems, sharpen your ops, and scale with purpose.
👉 https://mybetterboss.ai/free-roofing-growth-audit
🏷️ Hashtags:
#VeteranOwnedBusiness #IAMRoofing #MilitaryToMillions #BetterBoss #NickPeret #VeteranEntrepreneur #RoofingBusiness #RoofingLeadership #RoofingSystems #RoofingWithPurpose #ContractorStory #ScalingRoofingCompanies #CRMForRoofers #RoofingPodcast #RoofingOperatingSystemPodcast #FaithAndBusiness #VeteransInRoofing
💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.