Episode 13 of Joe Escobedo – Interview with Hui-E Seeto, Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe on How B2B Tech Brands are doing ABM and APAC

ABM stands for Account Based Marketing. Typically what that means in a B2B world is either one to one favor, one to few, or one to many.

It is really about going after a very specific and targeted list of accounts that we have defined with the business and putting in a very concerted effort across sales, marketing, and the wider organization to consistently engaged and target them, bring them on a journey in the funnel.

Hui-E Seeto is the Head of Marketing, Digital Media Solutions, Business & Enterprises at Adobe. She has around 20 years of experience in IT, tech media as well as telecommunication sectors that covering around the Asia Pacific, Middle East, to Latin America. Hui-E has a proven track record of leading cross-functional/regional teams to deliver end-to-end integrated programs, broadly in B2B.

ABOUT JOE ESCOBEDO

Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations.

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