B2B Marketing Asia

B2B Marketing Asia

By Joe EscobedoBusiness
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B2B Marketing Asia episodes

  • 83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA

    Guest

    Matty Lin, General Manager, Global Business Solutions, SEA at TikTok
    Host 1 Christine Hou,
    Executive Consultant, Virtus Asia
    Host 2
    Jan Harling,
    CEO, Virtus Asia
    Production
    Munguili Sangtam,
    Creative Director, Virtus Asia
    Produced by:
    Joe Escobedo, Escomedia
    Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia
    00:00 Introduction and Guest Introductions
    01:15 TikTok's Evolution and Opportunities
    01:54 Understanding TikTok's Unique Position
    03:04 Growth Opportunities in Asia
    05:12 TikTok Shop and Commerce
    05:49 Exploration and Shoppertainment
    07:26 PACE Framework for Success
    09:29 Case Study: Kiehl's Success on TikTok
    11:46 Key Performance Indicators and Internal Strategies
    16:55 Navigating Budget Constraints and Maximizing ROI
    19:34 Cultivating a Diverse Content Ecosystem
    26:36 Common Pitfalls and Best Practices
    31:28 Conclusion and Final Thoughts

    33 min
  • 82) Revolutionizing Education: Lessons From Hyper Island's Co-founder

    B2B Marketing Asia Podcast

    Hosted by Joe Escobedo, CEO of Escomedia
    Guest: Jonathan Briggs, Hyper Island Cofounder
    Newsletter: https://joeescobedo.substack.com
    Chapters:
    0:00 Reimagining Education
    1:08 Problem-Centered Learning
    2:23 Identifying Relevant Problems
    3:06 Building Relationships
    7:05 Scaling Engagement
    10:01 Structuring Long-Term Education
    11:05 Structuring Short-Term Education
    13:08 Favorite Interactive Exercises
    16:19 Making Learning Tangible
    17:41 Considering Cultural Nuances
    18:10 Embracing Learners' Potential
    18:27 Setting High Expectations for Learners
    18:45 The Power of Taking on Big Tasks
    19:04 Fostering Team Development and Safety
    19:29 Designing Learning as Professional Problem Solvers
    20:00 Using Hypothetical Scenarios for Learning
    21:13 Crafting Immersive Learning Experiences
    23:03 The Importance of Emotional Engagement
    24:13 The Downfall of Microlearning
    25:04 Learning Design with Impact in Mind
    27:10 Assessing Learning from the Learner's Perspective
    28:08 Incorporating Art School Principles in Learning Design
    29:06 A Holistic Approach to Assessment and Design

    31 min
  • 81) Performance Marketing Insights: AI, Targeting, & Tracking

    Hosted by Joe Escobedo, CEO of Escomedia

    Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist
    Newsletter: https://joeescobedo.substack.com
    Chapters:
    0:00 - Introduction
    0:34 - Practical Applications of AI and Chat GPT
    2:16 - Example of Rapid Adaptation in Marketing
    4:42 - Using Canva's Magic Design Studio
    6:06 - Impact of AI on Targeting
    7:59 - Analyzing Audience Lists with AI
    9:34 - Challenges in Tracking and Reporting
    12:00 - Attribution Challenges with Dark Social
    13:33 - Final Tips Success
    15:56 - Closing Remarks

    19 min

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