B2B Marketing Asia

By Joe Escobedo

Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.... more

· Business

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FAQs about B2B Marketing Asia:

How many episodes does B2B Marketing Asia have?

The podcast currently has 83 episodes available.

B2B Marketing Asia episodes:

October 10, 2024 83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA
Guest
Matty Lin, General Manager, Global Business Solutions, SEA at TikTok
Host 1 Christine Hou,
Executive Consultant, Virtus Asia
Host 2
Jan Harling,
CEO, Virtus Asia
Production
Munguili Sangtam,
Creative Director, Virtus Asia
Produced by:
Joe Escobedo, Escomedia
Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia
00:00 Introduction and Guest Introductions
01:15 TikTok's Evolution and Opportunities
01:54 Understanding TikTok's Unique Position
03:04 Growth Opportunities in Asia
05:12 TikTok Shop and Commerce
05:49 Exploration and Shoppertainment
07:26 PACE Framework for Success
09:29 Case Study: Kiehl's Success on TikTok
11:46 Key Performance Indicators and Internal Strategies
16:55 Navigating Budget Constraints and Maximizing ROI
19:34 Cultivating a Diverse Content Ecosystem
26:36 Common Pitfalls and Best Practices
31:28 Conclusion and Final Thoughts
...more
33min
September 20, 2023 82) Revolutionizing Education: Lessons From Hyper Island's Co-founder
B2B Marketing Asia Podcast
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Jonathan Briggs, Hyper Island Cofounder
Newsletter: https://joeescobedo.substack.com
Chapters:
0:00 Reimagining Education
1:08 Problem-Centered Learning
2:23 Identifying Relevant Problems
3:06 Building Relationships
7:05 Scaling Engagement
10:01 Structuring Long-Term Education
11:05 Structuring Short-Term Education
13:08 Favorite Interactive Exercises
16:19 Making Learning Tangible
17:41 Considering Cultural Nuances
18:10 Embracing Learners' Potential
18:27 Setting High Expectations for Learners
18:45 The Power of Taking on Big Tasks
19:04 Fostering Team Development and Safety
19:29 Designing Learning as Professional Problem Solvers
20:00 Using Hypothetical Scenarios for Learning
21:13 Crafting Immersive Learning Experiences
23:03 The Importance of Emotional Engagement
24:13 The Downfall of Microlearning
25:04 Learning Design with Impact in Mind
27:10 Assessing Learning from the Learner's Perspective
28:08 Incorporating Art School Principles in Learning Design
29:06 A Holistic Approach to Assessment and Design
...more
31min
September 20, 2023 81) Performance Marketing Insights: AI, Targeting, & Tracking
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist
Newsletter: https://joeescobedo.substack.com
Chapters:
0:00 - Introduction
0:34 - Practical Applications of AI and Chat GPT
2:16 - Example of Rapid Adaptation in Marketing
4:42 - Using Canva's Magic Design Studio
6:06 - Impact of AI on Targeting
7:59 - Analyzing Audience Lists with AI
9:34 - Challenges in Tracking and Reporting
12:00 - Attribution Challenges with Dark Social
13:33 - Final Tips Success
15:56 - Closing Remarks
...more
19min
July 21, 2023 80) The Future of Marketing and the Human Touch
Joe Escobedo's interview with Brandwatch
...more
19min
July 13, 2023 79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry
B2B Marketing Asia Podcast
Hosted by Joe Escobedo, CEO of Escomedia
Guest: Steen Puggaard, Chief Executive Officer at Pirata Group
Newsletter: https://joeescobedo.substack.com
...more
17min
July 13, 2023 78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings
B2B Marketing Asia Podcast
Hosted by Joe Escobedo
Guest: Vladimir Guevarra, Communications Specialist
Newsletter: https://joeescobedo.substack.com
...more
15min
July 13, 2023 77) Mastering Demand Creation: Aligning Sales & Marketing
B2B Marketing Asia Podcast
Host: Joe Escobedo, CEO of Escomedia
Guest: Arun Cavale, CMO
Newsletter: https://joeescobedo.substack.com
...more
9min
June 14, 2023 76) How I Overcame Job Loss & Built a Thriving Company
B2B Marketing Asia Podcast
Host: Joe Escobedo, CEO of Escomedia
Guest: Jan Harling, CEO of Virtus Asia Consulting
Newsletter: https://joeescobedo.substack.com
...more
16min
June 14, 2023 75) 0 to 150,000 Subscribers - How To Build A Community In Singapore
B2B Marketing Asia Podcast
Host: Joe Escobedo, CEO of Escomedia
Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad
Newsletter: https://joeescobedo.substack.com
...more
17min
June 14, 2023 74) Customer Data Platforms (CDPs): What Are They and Why Do They Matter?
B2B Marketing Asia Podcast
Co-hosted by Shiela Berman
Newsletter: https://joeescobedo.substack.com
...more
20min

FAQs about B2B Marketing Asia:

How many episodes does B2B Marketing Asia have?

The podcast currently has 83 episodes available.