Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist

Newsletter: https://joeescobedo.substack.com

Chapters:

0:00 - Introduction

0:34 - Practical Applications of AI and Chat GPT

2:16 - Example of Rapid Adaptation in Marketing

4:42 - Using Canva's Magic Design Studio

6:06 - Impact of AI on Targeting

7:59 - Analyzing Audience Lists with AI

9:34 - Challenges in Tracking and Reporting

12:00 - Attribution Challenges with Dark Social

13:33 - Final Tips Success

15:56 - Closing Remarks