Product, Packaging, & Profit

13. How Do You See a Return on the Investment in Packaging Design?

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Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment? 

Things you won’t want to miss

  • Why investing when you have a product business is unique

  • Considering both the expense of packaging design and producing the packaging

  • How most product businesses default to DIY and home printing

  • How business goals connect to packaging ROI

  • Three ideas for measuring the return on investment of packaging design

    • Let’s Keep In Touch:

    • Join me At Ultimate Product Party www.hiddenpathcreative.com/upp

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      • Follow me on LinkedIn @kelleykempel

        • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

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        Product, Packaging, & ProfitBy Kelley Kempel