Today, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?"

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Download the Ultimate Packaging Checklist to not miss a thing in your packaging process:

https://www.hiddenpathcreative.com/checklist

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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

Today, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast. 

With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.

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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand.

Things you won’t want to miss:

Download the Ultimate Packaging Checklist to get the FPLA visual explanations:

https://www.hiddenpathcreative.com/checklist

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Today on Product, Packaging, & Profit I’m chatting with Justin Chen.

Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los Angeles traffic daily to shuttle his kids between school and activities.

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Welcome to episode 15 of Product, Packaging, and Profit. Let’s dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach?

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Welcome to episode 14 of Product, Packaging, and Profit. Let’s chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That’s why I’m talking about my top five favorite outcomes impacted by packaging design.

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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment? 

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Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

Welcome to episode 12 of Product, Packaging, and Profit. 

Today I’m chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.

After starting her first high-end pet eCommerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time, she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas gift guide wish list. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.

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Join us At Ultimate Product Party:

www.hiddenpathcreative.com/upp

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Welcome to episode 11 of Product, Packaging, and Profit.

Today I’m chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts.

Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business owners who are looking to grow, scale, and make more money! UPP is definitely not your average biz conference - it’s a business meets FUN party, full of action-focused education and immediate takeaways for attendees to apply to scale. The next chance to attend UPP will be May 17-18, 2023 in Nashville!

Things you won’t want to miss from our chat

Join us at the Ultimate Product Party:

www.hiddenpathcreative.com/upp

Connect with Allison + Cat

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Welcome to episode 10 of Product, Packaging, and Profit.

As small business owners, we can build businesses on our own terms, but how do we fill in the gaps? In this episode, I’m talking about the freedom I have to make decisions and why I made finding a sense of community a priority last year. We’ll cover

Join Me At Ultimate Product Party:

www.hiddenpathcreative.com/UPP

Let’s Keep In Touch:

Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com