Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately needed self-cleaning nanotechnology. Learn how she navigated 18 competitors during the pandemic boom, why she bought out her partners to become the last woman standing in the industry, and how she’s strategically relaunching to build the next Purell-level brand while simultaneously running commercial real estate. 

Connect with Zeynep Ekemen:

Website: https://bit.ly/3JyIS3X 

Instagram: https://bit.ly/47mmODD 

TikTok: https://bit.ly/47Nzy67 

Facebook: https://bit.ly/46bATT2 

LinkedIn: https://bit.ly/4lTPLdz 

Timestamps:

00:00 Intro of Show

00:51 Zeynep Ekemen’s Background

03:42 Following Your Own Intuition

05:19 Invention of Silver Defender

07:46 Silver Defender’s Technology

10:42 Launching, Scaling, and Re-Launching the Company

15:19 What’s Next for Silver Defender?

18:33 Time Management and Accomplishments

22:18 Mentoring Younger Women

25:19 Piece of Advice for Her Younger Self

27:48 Overcoming Challenges

31:35 Rebuilding after a Loss

33:55 Wellness and Biohacking Practices

35:22 Connect with Zeynep and Silver Defender

Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

Website: https://bit.ly/4jclYvK

Instagram: https://bit.ly/4iARMe9

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Facebook: https://bit.ly/49CQjQx

X: https://bit.ly/4gH28aR

LinkedIn: https://bit.ly/3Bx7Tc2